Should You Become an Influencer? The commercial influencer economy is enormous. An estimated 67 million people worldwide identify as content creators, up 34% in just two years (Goldman Sachs, 2025). At the same time, the global influencer marketing industry was projected to reach around $32.55 BILLION in 2025 (Statista, 2025). (ICYMI — I explored another multibillion-dollar media market recently. For added context, read about it here.) A multibillion-dollar industry…but for whom? Although the market is big, the financial reality for most creators isn’t. Consider: CreatorIQ’s State of Creators 2026 found that about 5% of surveyed creators earned more than $100,000 annually, while 67% earned less than $10,000 from their content.…