Strategy
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Media Strategy: Start With Your Audience, Not the Medium
Should You Make [Insert Media Here]? You’re Asking the Wrong Question. There’s never been an easier time to make media. Podcasts. Videos. Blogs. Newsletters. Social media campaigns…with relatively inexpensive equipment, production software, distribution, and AI, almost anyone can create and publish something quickly. But just because you can doesn’t mean you should. So, should you? Wrong question. Instead, consider: Who are you trying to reach, what are you trying to accomplish, and why should anyone care? While I’m using podcasting as an example, this applies to every media decision. Choosing what to produce should follow—not precede—understanding why you’re producing it. The podcasting paradox Podcasting is a big industry. According to…
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The world as a stage
Platform Thinking in Work and Life: How to See the Structure and Leverage It The object of work is no longer just production (though it could be). The object of work isn’t just prestige (though it could be, also). And the object of work isn’t just money (though it’s very important). Rather the object of work is what production, prestige, and money can do within the structure. And the structure is a platform. Work, Life, and the Platform Mindset Platforms are everywhere. Yet I suspect people misunderstand them. People say, “This is my platform,” or “I’m growing a platform.” But what’s missing is the idea that most platforms aren’t an individual’s object (with…
