Influence is the art of moving people toward an idea. Think of TED’s tagline: “Ideas worth spreading.” That’s the point. Ideas are the currency of influence. But influence only matters when an idea eventually becomes something more. Someone believes it. Shares it. Supports it. Acts on it. And getting people to act, most of all, is the work of leadership. Ideas Have to Move Before thoughts can become actions, ideas have to be communicated. Communication is essential. But it isn’t enough. It needs media. Influence is the art of moving people toward an idea, and media is the means of moving that idea to them. Media is the car and…