Why a video content strategy should start with your audience. Next week, I’m doing something different: I’m making a video. Why? Because audiences are increasingly watching what they used to just listen to. Consider: Edison Research found that watching and listening to podcasts are now nearly equal among weekly consumers. Instagram is testing Features, allowing creators to publish videos up to 90 minutes long. And YouTube is now the most-used podcast platform among weekly U.S. podcast consumers. Don’t get me wrong. Audio still has its place. But a video content strategy opens up opportunities to reach audiences in ways that audio alone can’t. So I’m making a video. And here’s…