Platform Thinking in Work and Life: How to See the Structure and Leverage It The object of work is no longer just production (though it could be). The object of work isn’t just prestige (though it could be, also). And the object of work isn’t just money (though it’s very important). Rather the object of work is what production, prestige, and money can do within the structure. And the structure is a platform. Work, Life, and the Platform Mindset Platforms are everywhere. Yet I suspect people misunderstand them. People say, “This is my platform,” or “I’m growing a platform.” But what’s missing is the idea that most platforms aren’t an individual’s object (with…