Podcast Consulting
According to The Verge & IAB, Podcasting is projected to be a $4 Billion dollar industry by 2024. Most revenue and listens, however, will go to the established players. So how do you – a thought leader or business with a new or small production – get heard? Join consultant and award-winning producer of two top-100 Apple Business Podcasts, Sam Buti, as he helps you get your show off the ground and into the ears of the people who need it the most. Whether you’re just starting out, ready to launch, or looking to grow, consulting with Sam Buti combines technical savvy and market positioning with voice development and strategic story editorial. Email here to learn more.
More About Podcasting Today
- Spotify takes the lead as most common podcast player
- Weekly audio listening are at an all time high
- There are over 383 million podcast listeners worldwide
- U.S. Weekly Podcast Download Growth is up: +54% from Feb 2021 to Feb 2022
- The line between audiobooks and podcasts blurs
- Subscription programs continue to grow
- There are more than 2 million podcasts and 48 million episodes
- The most crowded Apple Podcast category is Education followed by Society & Culture
Why podcast content matters
The power between listener and a podcast host is highly personal. To ignore this personal connection is to ignore the power of podcasting. Additionally, there’s an attention deficit due to the volume of shows and emerging channels. Daily, listeners are faced with the questions, “To what should I listen?” and “Why should I return?” To solve for this discomfort, listeners rely on charts or recommendations. The result is that while it’s simple to press play, it’s harder to be heard than ever before.
For established podcasters with top-of-funnel content-marketing shows, the competition is the same. To neglect the content for the marketing is akin to producing an infomercial on HBO: why would someone choose you over Game of Thrones?
An answer: intention with connection. Or put another way: VALUE.
Clarifying your content and elevating your voice is what you’ll get with podcast consulting.
Podcast Consulting & Podcast Production
Depending on the state of your production, below are a few ways that I can help:
Content & Voice Development
What are you seeking to do with your show? We’ll frame the whole in terms of story and outline episodes…
Voice is a matter of personal history plus style. How do you use yours to cut through the noise and be heard? Let’s discover…
What do your episodes sound like? We’ll build a prototype…
Attention is short. Let’s define how to grab it through writing segments…
Audio Production
Even your favorite podcasters make mistakes. We’ll clean ‘em up…
Not all audio is created equal. We’ll clean that up, also, and make you sound like a pro…
We’ll define your underscoring and add it to each episode…
Episode Production & Management
We’ll write the pieces around your show…
We’ll even get your episodes dressed for their debut…
And we’ll manage them every step of the way…
Marketing Strategy
A podcast is a product. To standout in a crowded marketplace, your audio and your marketing assets must offer the same value…
Based on the strategy, this can be a number of things…
Review episode performance and podcast growth through a number of KPIs…