One tweak to improve your content strategy Many companies send emails as a piece of their content strategy. But many of these same companies don’t seem to consider their content strategy before marketing. Marketing, unfortunately, tends to come first – and then sales quickly thereafter. Of course, these two strategies aren’t mutually exclusive. They go hand-in-hand. But tell me, is your content strategy playing third-string to your marketing and sales efforts? I’m wiling to bet that without a clear content strategy, your engagement rate is lower than you’d like. And if your numbers are low, here’s a quick way to improve them. Take Amazon Prime Video’s content, for example… When…